Google has suggested that it is possible to rank for moderately competitive keywords with only on-site optimization, but is it really possible? Early results from an experiment for a local business suggest great results that could revolutionize what we know of SEO.
NaturalNews has been scrubbed from Google index and cache results. The site often peddled in pseudo-science and medical misinformation, and this likely signals a shift to exile fake news from the online zeitgeist.
Images alone don’t seem to do much in terms of revitalizing old content. Also, some random musings on the tough state of web publishing.
A quick experiment has confirmed what was already suspected – that the publication date on a piece of content can have a large influence on how that content ranks in the search engines. With no other changes, a one-year difference in publishing date seems to correlate with about two and a half pages worth of search ranks.
The fundamental foundation of good SEO hasn’t changed: before your site can even be considered you need a web server that provides safe and swift content delivery. You also need up to date content! Only after these factors are in place can one start to look at crossing the gap to the top few search spots.
Remember that guy who spammed your blog, forums, or bookmarking site? Well, he’s back, and his new SEO says he should spam your email inbox with requests to delete all that spam they originally spammed you yet. Puzzled, perplexed, or bemused by the latest trend in SEO? Click here to read all about the growing absurdity of link removal requests and what I’ve learned from running crowd-based link aggregation websites.
Google’s Penguin update is effecting the internet in a much broader way than any individual’s website can show. Webmaster communities and feed readers are growing quieter by the day and no re-allocation of backlinks and anchor texts is going to fix that larger trend. Read on about the state of the internet in the wake of this major update and how we might be able to move forward in an increasingly uncertain & chaotic web environment.
Google’s Panda filter is on the hunt for thin content, derivative pages, and sites that don’t add anything unique to the web. On July 24th, this filter was refreshed and many websites saw shifts in their search rankings as a result. What makes Panda so much more interesting now is that it works completely independently of the Penguin filter – so a website that is punished by one might be rewarded by the other. Now, Google’s search algorithm is dominated by mathematical chaos, or a function that approaches two points simultaneously while never actually reaching either. For sites caught in the storm, this can be a rather unreliable place to be, but the good news is there might be a way to rise up out of the chaos with a renewed focus on SEO basics and some recognition of where the easiest paths are at.
Google’s Penguin filter has truly turned the SEO world on its head. While results often seem random, low-quality, and unpredictable, there is also what seems to be an effective formula to ranking new sites. Based on a few months of analysing SERP movements and watching a new set of domains take prominent search positions, this post lays out the SEO strategy that shreds Penguin to pieces.
Google’s Penguin update and other algorithmic changes from spring 2012 have left a whole lot of SEOs and web publishers scratching their heads in confusion and frustration. The price for crossing this particular penguin is high, but one you get to know how the filter operates, he starts to seem more like the cute and fuzzy flightless bird and a lot less like the Batman supervillain. If Google’s most recent changes have left your web traffic in chaos, this is a post you can’t afford to miss.
Google has long been aware of the importance of social media in determining relevancy & authority, but only now with Google+ are they able to fully embrace the potential of incorporating this data in to their organic search results.
Google pushes a new update for April 2012 – and the reaction from the web hasn’t been too positive.
A flaw in Google’s most recent freshness update may have the unintended effect of promoting outdated information within certain niche topics. If that niche seems dominated by stale sites, being fresh and new might even end up as a big liability.
Yahoo Site Explorer shut down this week, and that leaves me and many SEOs looking for a new place to get backlink research information.
Google and Bing have had quite an exchange of words lately. The accusation from Google is that Microsoft’s search engine is borrowing information about results.
Watching a new competitor come in and succeed in a search phrase can be frustrating when you realize exactly how they’re rising the ranks by flaunting all the rules and quality recommendations.
Google search results are now starting to populate before you’re even done entering the search phrase. As each new letter is added to the search box, the top websites update to the new most likely search results.
After a whole lot of anticipation, Google’s Caffeine update is finally live and serving up a fresher and more comprehensive index for every search.
It seems like someone is always talking about the end of SEO or claiming the practice is dead & useless. They couldn’t be more wrong…
Yahoo and Bing are stepping up their presence in search volume, and Google’s update might not be the best way to win back those lost surfers. Then again, with the hottest new smart phone and rumors of a Google tablet on the way, maybe they just don’t need search like they used to.