Facebook boycott gains steam

July 1, 2020 John 0

Facebook has become a focal point in the ad market’s retreat from controversy and social media. Their actions going forward will determine just how much this backlash hurts their bottom line.

Most customers want brands to take a side on political and social issues

Customers want brands to take a side, but advertisers don’t

June 16, 2020 John 0

Customers indicate that they appreciate it when brands take a side on controversial social and political issues, but doing so can alienate part of your audience. Advertisers are also showing extreme reluctance to promote themselves on content pages that address these controversies. What’s a publisher to do? Try doing what’s right, morally, instead of trying to turn every tragedy and controversy in to another opportunity to maximize revenues.

The traffic is great, but the ad market isn’t

April 4, 2020 John 0

Consumer spending has collapsed in virtually every sector measured by Bank of America, and advertising budgets have fallen proportionately. While webmasters may notice increased traffic, this isn’t turning in to increased sales or ad revenues.

College campus

College & education affiliate programs – lessons from the niche that disappeared

September 19, 2013 John 0

There are no guarantees when it comes to promoting advertisers on the web. A favorite program may decide to shut down shop for all sorts of reasons, and some political & business developments can even wipe out an entire niche – practically overnight. The first step to protecting your online income from uncertainty is to be aware of the potential dangers you will eventually face.


Fastweb cancels affiliate program

July 1, 2011 John 5

One of the web’s oldest and most stable affiliate programs has vanished overnight. Find out how government, rather than a bad economy, just reduced the income of many web based publishers in the field of higher education.

Black friday

Black Friday Goes Online

November 25, 2010 John 2

Black Friday sales have become something of an American holiday tradition, but as quickly as it became embedded in our shopping culture it has also transformed to an online event.

Trust the data

Interest based ads might backfire

May 5, 2010 John 2

Google has recently enabled interest based ads designed to compile surfer history into more focused marketing – but does it actually improve click through rates and earnings per click or is it as bad for business as critics claim it is for privacy?

Advertising with Controversy

October 2, 2009 John 2

Americans are often afraid to advertise with controversy – and with good reason, considering the Puritanical roots of its nation. But this is the internet, and that means advertising to a more global audience… Sometimes the best way to be remembered is to create a controversy.

Heineken Ad

Does your ad really make the sale?

September 3, 2009 John 0

What is the intent of your advertising campaign? Do your ads make the sale, or bring in questions from potential customers, or does the point of the message just get lost in the delivery?


Does Google Hate Affiliate Marketing?

August 22, 2009 John 4

Does Google hate affiliate marketing, as some search writers claim? It may look that way, but it seems like what Google really dislikes are websites that act as middle-men without adding any value to the transactions they profit from.

Google Adsense

Is Advertising Becoming Too Personal?

March 21, 2009 John 3

Has online advertising gone too far in the quest to match the perfect ad to every unique and individual audience? One poster on Reddit seems to think so and the capture of his experience is creating a bit of a buzz.