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Posts from the ‘SEO’ Category

23
Feb

Google Cracks Down on Fake News

NaturalNews has been scrubbed from Google index and cache results. The site often peddled in pseudo-science and medical misinformation, and this likely signals a shift to exile fake news from the online zeitgeist.

13
Apr
effects of new images in old content

What happens when you add two hundred and sixteen pictures to a website?

Images alone don’t seem to do much in terms of revitalizing old content. Also, some random musings on the tough state of web publishing.

9
Feb
Delivering the latest headlines

Confirmed: Publication Date Effects Search Standing

A quick experiment has confirmed what was already suspected – that the publication date on a piece of content can have a large influence on how that content ranks in the search engines. With no other changes, a one-year difference in publishing date seems to correlate with about two and a half pages worth of search ranks.

7
Feb

Content Freshness and Speed for SEO

The fundamental foundation of good SEO hasn’t changed: before your site can even be considered you need a web server that provides safe and swift content delivery. You also need up to date content! Only after these factors are in place can one start to look at crossing the gap to the top few search spots.

29
Mar

The increasing absurdity of link removal requests

Remember that guy who spammed your blog, forums, or bookmarking site? Well, he’s back, and his new SEO says he should spam your email inbox with requests to delete all that spam they originally spammed you yet. Puzzled, perplexed, or bemused by the latest trend in SEO? Click here to read all about the growing absurdity of link removal requests and what I’ve learned from running crowd-based link aggregation websites.

3
Oct

Webmaster Ghost Town

Google’s Penguin update is effecting the internet in a much broader way than any individual’s website can show. Webmaster communities and feed readers are growing quieter by the day and no re-allocation of backlinks and anchor texts is going to fix that larger trend. Read on about the state of the internet in the wake of this major update and how we might be able to move forward in an increasingly uncertain & chaotic web environment.

27
Jul

Pandas and search chaos – escaping the storm

Google’s Panda filter is on the hunt for thin content, derivative pages, and sites that don’t add anything unique to the web. On July 24th, this filter was refreshed and many websites saw shifts in their search rankings as a result. What makes Panda so much more interesting now is that it works completely independently of the Penguin filter – so a website that is punished by one might be rewarded by the other. Now, Google’s search algorithm is dominated by mathematical chaos, or a function that approaches two points simultaneously while never actually reaching either. For sites caught in the storm, this can be a rather unreliable place to be, but the good news is there might be a way to rise up out of the chaos with a renewed focus on SEO basics and some recognition of where the easiest paths are at.

16
Jul

The unfortunate truth of ranking new sites after Penguin

Google’s Penguin filter has truly turned the SEO world on its head. While results often seem random, low-quality, and unpredictable, there is also what seems to be an effective formula to ranking new sites. Based on a few months of analysing SERP movements and watching a new set of domains take prominent search positions, this post lays out the SEO strategy that shreds Penguin to pieces.

10
Jul

Penguins and Inorganic Links – Understanding and Recovering from Google’s Spring 2012 Updates

Google’s Penguin update and other algorithmic changes from spring 2012 have left a whole lot of SEOs and web publishers scratching their heads in confusion and frustration. The price for crossing this particular penguin is high, but one you get to know how the filter operates, he starts to seem more like the cute and fuzzy flightless bird and a lot less like the Batman supervillain. If Google’s most recent changes have left your web traffic in chaos, this is a post you can’t afford to miss.

8
May

Social signals, authorship, and the post-Penguin future of Google SEO

Google has long been aware of the importance of social media in determining relevancy & authority, but only now with Google+ are they able to fully embrace the potential of incorporating this data in to their organic search results.

24
Apr

Google pushes another search update

Google pushes a new update for April 2012 – and the reaction from the web hasn’t been too positive.

12
Dec

Too fresh for your niche

A flaw in Google’s most recent freshness update may have the unintended effect of promoting outdated information within certain niche topics. If that niche seems dominated by stale sites, being fresh and new might even end up as a big liability.

27
Nov

Goodbye, Yahoo Site Explorer!

Yahoo Site Explorer shut down this week, and that leaves me and many SEOs looking for a new place to get backlink research information.

5
Feb

Bing – Powered by Google?

Google and Bing have had quite an exchange of words lately. The accusation from Google is that Microsoft’s search engine is borrowing information about results.

23
Sep

What I learned from a new SEO competitor

Watching a new competitor come in and succeed in a search phrase can be frustrating when you realize exactly how they’re rising the ranks by flaunting all the rules and quality recommendations.

10
Sep

Google Goes Instant

Google search results are now starting to populate before you’re even done entering the search phrase. As each new letter is added to the search box, the top websites update to the new most likely search results.

10
Jun

Caffeine is definitely live

After a whole lot of anticipation, Google’s Caffeine update is finally live and serving up a fresher and more comprehensive index for every search.

23
May

Talk of SEO’s death is greatly exaggerated

It seems like someone is always talking about the end of SEO or claiming the practice is dead & useless. They couldn’t be more wrong…

12
May

Bing and Yahoo gained market share before the Google Update

Yahoo and Bing are stepping up their presence in search volume, and Google’s update might not be the best way to win back those lost surfers. Then again, with the hottest new smart phone and rumors of a Google tablet on the way, maybe they just don’t need search like they used to.

6
May

Now that is what I call a Google update

On May 6, 2010, a new Google interface is showing on whatever data center it is that I’m accessing from the southeastern United States.