New Media

Elon Musk presents us with a master class in destroying shareholder value and ruining one’s reputation for business savvy.

Reddit is pushing hard – and well on its way – to being the next big thing on the internet, but the process threatens to undermine what made the community unique without necessarily delivering the profitability that Reddit’s parent company wants to see.

After a complete change in ownership, Digg is back online with a brand new design that completely unpublishes all of the 14,000,000 URLs Google previously had indexed on the domain. While the effects of these changes for Digg’s declining user-base and Google’s search results have yet to be seen, it is certain that the latest big splash is going to cause some waves in the online ecosystem. While the new Digg hasn’t exploded on to the scene as a superstar, but it isn’t inspiring the same kind of anger as earlier updates had. Will apathy be good enough to keep this one-time powerhouse online?

Now that I’ve actually given Twitter a proper chance, I’ve learned about how I was using it in the completely wrong ways. Learn from my mistakes before missing out on the potential of the platform.

Many ISPs are heavily invested in cable and satellite television distribution, so they’ve got an interest in stifling internet TV and a position from which they can actually fight back. In the long run though, the old media models are simply doomed.

The newest release of Digg has gone online and the initial reaction has been quite negative. Will a new direction bring on a new set of users and a more viable business model, or drive away loyal long-time members?

Does every business and brand need its own army of social media profiles and Twitter accounts? They sure seem to think so!

If you thought that being outed as a marketer would be enough of a conflicting interest to cause moderators to be banned or at least demoted, then you’re wrong! Despite the backlash and fallout, Reddit’s most infamous mod is still trying to use her authority position to promote links and ban complaints. Does it all work out in the end? Of course not!

Taking on a powerful moderation position in a popular social website might seem like a dream gig for an online marketer, but the consequences of such conflicting interests can also backfire in a really crushing way.