I am not sure exactly when it happened, but some time in the last few hours I’ve started seeing a completely new view on the screen when I search for anything on Google.
The obvious difference right now is that there are a whole lot of options on the left side of the screen. From what I’ve seen, there are too many differences in terms of who ranks where, but there are a lot more options for users to refine their results and this leads to some interesting new ways to optimize your website for traffic. Of course, whether or not that is a significant amount of visitors will depend on how users behave in response to the new interface and how often they click on the search refinement options.
As a searcher, this looks like it could potentially be a great thing. For one, it makes searching by content date a lot easier, and that really helps in narrowing things down when I’m trying to do research for any political, historical, or economic papers.
Again though, as I mentioned in my last post, there are a whole lot of other things I’m supposed to be doing right now so I’ll have to give this some more thorough testing some time in the near future.