Three Quick Ways to Promote a New Blog

If you’ve got a new blog, you need to fill it up with lots of quality and unique content, but you also need to let other people (and the search engines) know that it even exists. If you have a great blog that people will be genuinely interested in, here are three quick and fast ways to get the word out there.

Add your Feed to RSS Aggregators

Public RSS aggregators will take your website’s feed and republish it in a place where people and bots can find it. The downside is that there’s a potential for duplicate content issues – especially since you’re blog domain is new and unestablished in the eyes of the search engines.

Minimize your feed’s output:

  • Adjust Feed settings to show only content excerpts
  • Only submit to RSS directories that do not use “nofollow” on feed links
  • Only submit after your blog has been initially indexed by at least Google

Recommended Feed Aggregators:


STAY AWAY FROM FEEDFURY – This site is basically a scraper that will take your Feed and claim it as their own by putting nofollow on it. They have no contact information and there’s no way to remove a feed once it is submitted to them! If you submit a new website’s feed to this shady directory, they will probably end up ranking higher than you for your own content.

Join Social Bookmarking Websites

In theory, social bookmarking websites help get good content noticed because users can vote on what they like in order to send it to the top pages with heavy traffic. Even better, popular links end up generating a lot of link juice and pagerank. Here are some great social bookmarking sites that can help you get some backlinks and human eyes on your work:

  • Digg
  • Reddit
  • Propeller
  • DropJack
  • Folkd

Users prefer it if you link to actual stories rather than front pages or categories. To have the best success, you should spend some time reading and getting to know what topics the users of the bookmarking site are most interested in.

Comment on Related Blogs

When you’re promoting a new website, it doesn’t even matter if the blogs you are commenting on are nofollow. Post with your name and a link, and try to add comments that are useful and interesting.

By posting on related blogs you respect, you’re also introducing yourself to the webmaster(s) there and inviting them to see if they’re interested in your new project. Don’t think of other bloggers as competition – you have to start thinking of them as peers and experts in a network that you want to be a part of.

These few steps probably won’t put you at the top of the search engine rankings, but they will help you establish a base that makes it harder for other scraper sites to claim credit for your work and it will help some actual humans aware of your new website.

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