Google’s Panda filter is on the hunt for thin content, derivative pages, and sites that don’t add anything unique to the web. On July 24th, this filter was refreshed and many websites saw shifts in their search rankings as a result. What makes Panda so much more interesting now is that it works completely independently of the Penguin filter – so a website that is punished by one might be rewarded by the other. Now, Google’s search algorithm is dominated by mathematical chaos, or a function that approaches two points simultaneously while never actually reaching either. For sites caught in the storm, this can be a rather unreliable place to be, but the good news is there might be a way to rise up out of the chaos with a renewed focus on SEO basics and some recognition of where the easiest paths are at.
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Google’s Penguin filter has truly turned the SEO world on its head. While results often seem random, low-quality, and unpredictable, there is also what seems to be an effective formula to ranking new sites. Based on a few months of analysing SERP movements and watching a new set of domains take prominent search positions, this post lays out the SEO strategy that shreds Penguin to pieces.
Google’s Penguin update and other algorithmic changes from spring 2012 have left a whole lot of SEOs and web publishers scratching their heads in confusion and frustration. The price for crossing this particular penguin is high, but one you get to know how the filter operates, he starts to seem more like the cute and fuzzy flightless bird and a lot less like the Batman supervillain. If Google’s most recent changes have left your web traffic in chaos, this is a post you can’t afford to miss.