Advertising | Website Building Biz

Facebook boycott gains steam

John — Wed, 01 Jul 2020 21:34:49 +0000

Facebook has become a focal point in the ad market's retreat from controversy and social media. Their actions going forward will determine just how much this backlash hurts their bottom line.

The post Facebook boycott gains steam first appeared on Website Building Biz.

Customers want brands to take a side, but advertisers don’t

John — Tue, 16 Jun 2020 17:51:24 +0000

Customers indicate that they appreciate it when brands take a side on controversial social and political issues, but doing so can alienate part of your audience. Advertisers are also showing extreme reluctance to promote themselves on content pages that address these controversies. What's a publisher to do? Try doing what's right, morally, instead of trying to turn every tragedy and controversy in to another opportunity to maximize revenues.

The post Customers want brands to take a side, but advertisers don’t first appeared on Website Building Biz.

The traffic is great, but the ad market isn’t

John — Sat, 04 Apr 2020 16:12:45 +0000

Consumer spending has collapsed in virtually every sector measured by Bank of America, and advertising budgets have fallen proportionately. While webmasters may notice increased traffic, this isn't turning in to increased sales or ad revenues.

The post The traffic is great, but the ad market isn’t first appeared on Website Building Biz.

College & education affiliate programs – lessons from the niche that disappeared

John — Thu, 19 Sep 2013 13:50:07 +0000

There are no guarantees when it comes to promoting advertisers on the web. A favorite program may decide to shut down shop for all sorts of reasons, and some political & business developments can even wipe out an entire niche - practically overnight. The first step to protecting your online income from uncertainty is to be aware of the potential dangers you will eventually face.

The post College & education affiliate programs – lessons from the niche that disappeared first appeared on Website Building Biz.

Fastweb cancels affiliate program

John — Fri, 01 Jul 2011 13:56:38 +0000

One of the web's oldest and most stable affiliate programs has vanished overnight. Find out how government, rather than a bad economy, just reduced the income of many web based publishers in the field of higher education.

The post Fastweb cancels affiliate program first appeared on Website Building Biz.

Black Friday Goes Online

John — Thu, 25 Nov 2010 08:12:14 +0000

Black Friday sales have become something of an American holiday tradition, but as quickly as it became embedded in our shopping culture it has also transformed to an online event.

The post Black Friday Goes Online first appeared on Website Building Biz.

Interest based ads might backfire

John — Wed, 05 May 2010 08:43:12 +0000

Google has recently enabled interest based ads designed to compile surfer history into more focused marketing - but does it actually improve click through rates and earnings per click or is it as bad for business as critics claim it is for privacy?

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Advertising with Controversy

John — Fri, 02 Oct 2009 11:48:12 +0000

Americans are often afraid to advertise with controversy - and with good reason, considering the Puritanical roots of its nation. But this is the internet, and that means advertising to a more global audience... Sometimes the best way to be remembered is to create a controversy.

The post Advertising with Controversy first appeared on Website Building Biz.

I Love-Hate Marketing Because it Works so Well

John — Thu, 01 Oct 2009 07:06:53 +0000

Marketing works, and that might be exactly why it annoys me from time to time.

The post I Love-Hate Marketing Because it Works so Well first appeared on Website Building Biz.

Does your ad really make the sale?

John — Thu, 03 Sep 2009 18:42:12 +0000

What is the intent of your advertising campaign? Do your ads make the sale, or bring in questions from potential customers, or does the point of the message just get lost in the delivery?

The post Does your ad really make the sale? first appeared on Website Building Biz.