The big thing that drives sales is hosting coupons. The coupons typically come out of the referral bonus / commission, but providing that discount really helps customers get the best price. This means more sales and happy customers – and it seems to work. I’m even thinking about taking the ads down from the sidebar, they just aren’t creating conversions and they feel a little obtrusive. I’d imagine that more than half of the visitors here already have a site and more hosting probably isn’t something they would buy on an impulse. Many other “products” and “services” for website owners are pretty shady unless you just happen to need a good writer, designer, developer, etc… (Maybe I’ll look into a freelance referral operation or something)