Comments on: The Saddest Radio Commercial – Please Don’t Buy Online

By: Tom - Trade Show Displays

Tom - Trade Show Displays — Mon, 10 Aug 2009 23:17:06 +0000

Wow, government officials need to make some efforts to bring large e commerce companies in to their local jurisdictions. This makes sense and has to be hurting many small towns (especially)

By: Chelle

Chelle — Fri, 16 Jan 2009 07:01:23 +0000

That’s such an ironic commercial, and clearly a business that doesn’t understand marketing at all. First of all, someone listening to the radio is probably NOT buying stuff online (Online shoppers are probably listening to songs downloaded from online!)

Secondly, don’t they understand how much MORE business they would have if they expanded beyond local?

Thirdly, if you had a website and made good use of adwords campaigns and plenty of keyword those customers coming online they would come straight to you! And it would probably cost LESS than whatever you just spent on the radio ad!

By: John at Website Building biz

John at Website Building biz — Wed, 14 Jan 2009 00:13:16 +0000

Well, it was for cars! I was sort of surprised, its something that I probably wouldn’t think of to buy online. Local SEO is probably going to be booming in the next few years as businesses start to realize that the easiest way to get motivated leads is to be near the top of the searches they’ll eventually make.

I think the principles of search marketing for local business aren’t too far off from regular SEO – if anything, adding locally relevant keywords would reduce the competition you’re up against.

By: Brett

Brett — Mon, 12 Jan 2009 13:55:22 +0000

John,

You hit it right out of the ballpark on this one. What amazes me most is that the account executive at the radio station didn’t try to talk that advertiser out of this one, and be a marketing consultant, rather than an order taker. As Steve states above, give the listener a reason to shop you (value, customer service, etc), rather than beg the listener not to shop online.

By: Steve | trade show booths

Steve | trade show booths — Sat, 10 Jan 2009 01:05:31 +0000

Hey John,
I’ve got to agree that there are plenty of businesses that would like to live in the past. And I have to laugh at business that say give us more of your money for the same thing you can get somewhere else. I will buy local even if it’s more expensive IF I get some additional value out of it.
I don’t know anything about local internet marketing, but I know the place that we bought our last mattress at figured it out and they dominate the SERPS for mattresses in (our town), and they are friendly and have great prices and great customer service.
~ Steve, Pinnacle Trade Show Booths
PS. I’m still wondering what that product you won’t disclose is… any hints? 🙂