Google’s Panda filter is on the hunt for thin content, derivative pages, and sites that don’t add anything unique to the web. On July 24th, this filter was refreshed and many websites saw shifts in their search rankings as a result. What makes Panda so much more interesting now is that it works completely independently of the Penguin filter – so a website that is punished by one might be rewarded by the other. Now, Google’s search algorithm is dominated by mathematical chaos, or a function that approaches two points simultaneously while never actually reaching either. For sites caught in the storm, this can be a rather unreliable place to be, but the good news is there might be a way to rise up out of the chaos with a renewed focus on SEO basics and some recognition of where the easiest paths are at.
