Americans are often afraid to advertise with controversy – and with good reason, considering the Puritanical roots of its nation. But this is the internet, and that means advertising to a more global audience… Sometimes the best way to be remembered is to create a controversy.
Marketing works, and that might be exactly why it annoys me from time to time.
What is the intent of your advertising campaign? Do your ads make the sale, or bring in questions from potential customers, or does the point of the message just get lost in the delivery?
Can a tiny moment of lag drastically reduce click through rates? It seems so at the moment.
Does Google hate affiliate marketing, as some search writers claim? It may look that way, but it seems like what Google really dislikes are websites that act as middle-men without adding any value to the transactions they profit from.
Has online advertising gone too far in the quest to match the perfect ad to every unique and individual audience? One poster on Reddit seems to think so and the capture of his experience is creating a bit of a buzz.
I heard the saddest radio advertisement today… but despite the request of the announcer, trends in consumer purchasing aren’t about to head back in time
Is there anything worse than a mailbox full of junk mail and coupons? Here are three good reasons why all these coupon codes and vouchers should be going online.
A new service – Magpie – attempts to monetize Twitter with an outside service and the general consensus is its a step too far in the direction of annoyance. Then again, advertising on Twitter may be inevitable as the company searches for a monetization strategy…
Recession? Some affiliate advertisers like Fastweb are increasing payouts and helping website publishers earn even more money than before.
A lot of people talk about internet buzzwords like link bait, social marketing, and 2.0 – but what does this actually mean? The jargon may sound professional, but the concepts of modern internet marketing show that not much is new under the sun in the world of advertising.
Millenials are a huge demographic in the online world, but they can be skeptical and cynical of advertising. Is it overexposure to marketing or simply a lack of disposable income? Here’s how to deal with the biggest generation to go online.
Why it is important to add value for your potential customers – how to stand out in a crowd of internet advertisers and marketers. Generate conversions by thinking about the customer and not the sale.
The advertisements you choose can affect not just how much you earn per visitor, it can have a huge impact on how many people visit and how your visitors respond to the experience of viewing and interacting with your website.
Get rich quick schemes and make money online scams. How to recognize (and avoid) the most common types.
The old adage to never count your chickens before they’ve hatched is just as relevant to the digital economic revolution as it was to the agricultural revolution 10,000 years ago. Just because internet business is “new” doesn’t mean that the old wisdom doesn’t still apply.
You’re working hard to make someone rich, but chances are its not you who is collecting the wealth. Building a website isn’t easy money but its a chance to become financially independent…A chance to get closer to the full value of your work, knowledge, and creativity.
A lot of people ask how to monetize a website or a blog. This step by step guide will help you get started making some money online with your favorite topic of interest.
Pandora Internet Radio is in danger of going offline – forever. The problem wasn’t a lack of interest, if anything it was too much traffic and excessive content licensing fees.
Online business news for the week of July 19, 2008: Google stock, Yahoo traffic, and the rise of digital coupons
I hear it almost daily. Why is my CPC so low? How come I can’t make any money? I have some bad news for you: Your niche sucks.
Websites are losing traffic and page rank for paid links. Will you stick to the old guaranteed income and risk rankings, or compete for the traffic?
Different kinds of website advertisements available for internet publishers – advantages and disadvantages of the common types
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