Fastweb cancels affiliate program
One of the web’s oldest and most stable affiliate programs has vanished overnight. Find out how government, rather than a bad economy, just reduced the income of many web based publishers in the field of higher education.
Black Friday Goes Online
Black Friday sales have become something of an American holiday tradition, but as quickly as it became embedded in our shopping culture it has also transformed to an online event.
Interest based ads might backfire
Google has recently enabled interest based ads designed to compile surfer history into more focused marketing – but does it actually improve click through rates and earnings per click or is it as bad for business as critics claim it is for privacy?
Advertising with Controversy
Americans are often afraid to advertise with controversy – and with good reason, considering the Puritanical roots of its nation. But this is the internet, and that means advertising to a more global audience… Sometimes the best way to be remembered is to create a controversy.
I Love-Hate Marketing Because it Works so Well
Marketing works, and that might be exactly why it annoys me from time to time.
Does your ad really make the sale?
What is the intent of your advertising campaign? Do your ads make the sale, or bring in questions from potential customers, or does the point of the message just get lost in the delivery?
Is Adsense Lag Affecting Click-Through Rates?
Can a tiny moment of lag drastically reduce click through rates? It seems so at the moment.
Does Google Hate Affiliate Marketing?
Does Google hate affiliate marketing, as some search writers claim? It may look that way, but it seems like what Google really dislikes are websites that act as middle-men without adding any value to the transactions they profit from.
Is Advertising Becoming Too Personal?
Has online advertising gone too far in the quest to match the perfect ad to every unique and individual audience? One poster on Reddit seems to think so and the capture of his experience is creating a bit of a buzz.
The Saddest Radio Commercial – Please Don’t Buy Online
I heard the saddest radio advertisement today… but despite the request of the announcer, trends in consumer purchasing aren’t about to head back in time
Online Coupons vs Junk Mail – A No Brainer
Is there anything worse than a mailbox full of junk mail and coupons? Here are three good reasons why all these coupon codes and vouchers should be going online.
Magpie Pushes Twitter Annoyance to New Limits
A new service – Magpie – attempts to monetize Twitter with an outside service and the general consensus is its a step too far in the direction of annoyance. Then again, advertising on Twitter may be inevitable as the company searches for a monetization strategy…
Despite Downturn, Fastweb Increases Affiliate Revenue
Recession? Some affiliate advertisers like Fastweb are increasing payouts and helping website publishers earn even more money than before.
Link Bait – An Advertising Primer
A lot of people talk about internet buzzwords like link bait, social marketing, and 2.0 – but what does this actually mean? The jargon may sound professional, but the concepts of modern internet marketing show that not much is new under the sun in the world of advertising.
Millennials and Website Advertising
Millenials are a huge demographic in the online world, but they can be skeptical and cynical of advertising. Is it overexposure to marketing or simply a lack of disposable income? Here’s how to deal with the biggest generation to go online.
Add Value for your Customers
Why it is important to add value for your potential customers – how to stand out in a crowd of internet advertisers and marketers. Generate conversions by thinking about the customer and not the sale.
Don’t Make your Visitors Click AWAY from your Ads
The advertisements you choose can affect not just how much you earn per visitor, it can have a huge impact on how many people visit and how your visitors respond to the experience of viewing and interacting with your website.
Expensive “Make Money Online” Systems are a Dead End Business
Get rich quick schemes and make money online scams. How to recognize (and avoid) the most common types.
Beware of Refunds – or How to Count Eggs and Chickens
The old adage to never count your chickens before they’ve hatched is just as relevant to the digital economic revolution as it was to the agricultural revolution 10,000 years ago. Just because internet business is “new” doesn’t mean that the old wisdom doesn’t still apply.
You’re Working to Make Someone Rich. Is it You?
You’re working hard to make someone rich, but chances are its not you who is collecting the wealth. Building a website isn’t easy money but its a chance to become financially independent…A chance to get closer to the full value of your work, knowledge, and creativity.
Creating a Strategy to Monetize a Blog or Website
A lot of people ask how to monetize a website or a blog. This step by step guide will help you get started making some money online with your favorite topic of interest.
Pandora Online Radio – a Victim of too Much Traffic
Pandora Internet Radio is in danger of going offline – forever. The problem wasn’t a lack of interest, if anything it was too much traffic and excessive content licensing fees.
Internet Business News – July 19, 2008
Online business news for the week of July 19, 2008: Google stock, Yahoo traffic, and the rise of digital coupons
Maybe your website’s niche sucks
I hear it almost daily. Why is my CPC so low? How come I can’t make any money? I have some bad news for you: Your niche sucks.
Paid Links Being Pushed Back
Websites are losing traffic and page rank for paid links. Will you stick to the old guaranteed income and risk rankings, or compete for the traffic?
Types of Website Advertisements
Different kinds of website advertisements available for internet publishers – advantages and disadvantages of the common types