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Posts from the ‘Advertising’ Category

19
Sep
College campus

College & education affiliate programs – lessons from the niche that disappeared

There are no guarantees when it comes to promoting advertisers on the web. A favorite program may decide to shut down shop for all sorts of reasons, and some political & business developments can even wipe out an entire niche – practically overnight. The first step to protecting your online income from uncertainty is to be aware of the potential dangers you will eventually face.

1
Jul
Fastweb

Fastweb cancels affiliate program

One of the web’s oldest and most stable affiliate programs has vanished overnight. Find out how government, rather than a bad economy, just reduced the income of many web based publishers in the field of higher education.

25
Nov
Black friday

Black Friday Goes Online

Black Friday sales have become something of an American holiday tradition, but as quickly as it became embedded in our shopping culture it has also transformed to an online event.

5
May
Trust the data

Interest based ads might backfire

Google has recently enabled interest based ads designed to compile surfer history into more focused marketing – but does it actually improve click through rates and earnings per click or is it as bad for business as critics claim it is for privacy?

2
Oct
Advertising with controversy

Advertising with Controversy

Americans are often afraid to advertise with controversy – and with good reason, considering the Puritanical roots of its nation. But this is the internet, and that means advertising to a more global audience… Sometimes the best way to be remembered is to create a controversy.

1
Oct

I Love-Hate Marketing Because it Works so Well

Marketing works, and that might be exactly why it annoys me from time to time.

3
Sep
Heineken Ad

Does your ad really make the sale?

What is the intent of your advertising campaign? Do your ads make the sale, or bring in questions from potential customers, or does the point of the message just get lost in the delivery?

3
Sep
Google Adsense

Is Adsense Lag Affecting Click-Through Rates?

Can a tiny moment of lag drastically reduce click through rates? It seems so at the moment.

22
Aug
Google

Does Google Hate Affiliate Marketing?

Does Google hate affiliate marketing, as some search writers claim? It may look that way, but it seems like what Google really dislikes are websites that act as middle-men without adding any value to the transactions they profit from.

21
Mar
Google Adsense

Is Advertising Becoming Too Personal?

Has online advertising gone too far in the quest to match the perfect ad to every unique and individual audience? One poster on Reddit seems to think so and the capture of his experience is creating a bit of a buzz.

9
Jan
Radio

The Saddest Radio Commercial – Please Don’t Buy Online

I heard the saddest radio advertisement today… but despite the request of the announcer, trends in consumer purchasing aren’t about to head back in time

7
Jan
Junk mail

Online Coupons vs Junk Mail – A No Brainer

Is there anything worse than a mailbox full of junk mail and coupons? Here are three good reasons why all these coupon codes and vouchers should be going online.

26
Nov
Twitter

Magpie Pushes Twitter Annoyance to New Limits

A new service – Magpie – attempts to monetize Twitter with an outside service and the general consensus is its a step too far in the direction of annoyance. Then again, advertising on Twitter may be inevitable as the company searches for a monetization strategy…

18
Nov
Fastweb

Despite Downturn, Fastweb Increases Affiliate Revenue

Recession? Some affiliate advertisers like Fastweb are increasing payouts and helping website publishers earn even more money than before.

7
Nov

Link Bait – An Advertising Primer

A lot of people talk about internet buzzwords like link bait, social marketing, and 2.0 – but what does this actually mean? The jargon may sound professional, but the concepts of modern internet marketing show that not much is new under the sun in the world of advertising.

21
Oct

Millennials and Website Advertising

Millenials are a huge demographic in the online world, but they can be skeptical and cynical of advertising. Is it overexposure to marketing or simply a lack of disposable income? Here’s how to deal with the biggest generation to go online.

20
Oct

Add Value for your Customers

Why it is important to add value for your potential customers – how to stand out in a crowd of internet advertisers and marketers. Generate conversions by thinking about the customer and not the sale.

16
Oct

Don’t Make your Visitors Click AWAY from your Ads

The advertisements you choose can affect not just how much you earn per visitor, it can have a huge impact on how many people visit and how your visitors respond to the experience of viewing and interacting with your website.

15
Oct

Expensive “Make Money Online” Systems are a Dead End Business

Get rich quick schemes and make money online scams. How to recognize (and avoid) the most common types.

21
Sep

Beware of Refunds – or How to Count Eggs and Chickens

The old adage to never count your chickens before they’ve hatched is just as relevant to the digital economic revolution as it was to the agricultural revolution 10,000 years ago. Just because internet business is “new” doesn’t mean that the old wisdom doesn’t still apply.