Advertising

Fastweb cancels affiliate program

by John on July 1, 2011

One of the web’s oldest and most stable affiliate programs has vanished overnight. Find out how government, rather than a bad economy, just reduced the income of many web based publishers in the field of higher education.

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Black Friday Goes Online

by John on November 25, 2010

Black Friday sales have become something of an American holiday tradition, but as quickly as it became embedded in our shopping culture it has also transformed to an online event.

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Interest based ads might backfire

May 5, 2010 Advertising

Google has recently enabled interest based ads designed to compile surfer history into more focused marketing – but does it actually improve click through rates and earnings per click or is it as bad for business as critics claim it is for privacy?

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Advertising with Controversy

October 2, 2009 Advertising

Americans are often afraid to advertise with controversy – and with good reason, considering the Puritanical roots of its nation. But this is the internet, and that means advertising to a more global audience… Sometimes the best way to be remembered is to create a controversy.

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I Love-Hate Marketing Because it Works so Well

October 1, 2009 Advertising

Marketing works, and that might be exactly why it annoys me from time to time.

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Does your ad really make the sale?

September 3, 2009 Advertising

What is the intent of your advertising campaign? Do your ads make the sale, or bring in questions from potential customers, or does the point of the message just get lost in the delivery?

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Is Adsense Lag Affecting Click-Through Rates?

September 3, 2009 Advertising

Can a tiny moment of lag drastically reduce click through rates? It seems so at the moment.

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Does Google Hate Affiliate Marketing?

August 22, 2009 Advertising

Does Google hate affiliate marketing, as some search writers claim? It may look that way, but it seems like what Google really dislikes are websites that act as middle-men without adding any value to the transactions they profit from.

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Is Advertising Becoming Too Personal?

March 21, 2009 Advertising

Has online advertising gone too far in the quest to match the perfect ad to every unique and individual audience? One poster on Reddit seems to think so and the capture of his experience is creating a bit of a buzz.

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The Saddest Radio Commercial – Please Don’t Buy Online

January 9, 2009 Advertising

I heard the saddest radio advertisement today… but despite the request of the announcer, trends in consumer purchasing aren’t about to head back in time

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